Psalm 145:4 says, “Generation after generation stands in awe of your work; each one tells stories of your mighty acts” (MSG). Generation after generation of Taylor University students, families, faculty members, and presidents stand in awe of the Lord’s work over the years. A university that began in 1846, Taylor University represents years of stories and memories, which give glory to God and highlight the mission upon which Taylor University was founded. The mission of Taylor University, according to the current website (2018), is to “develop servant leaders marked with a passion to minister Christ’s redemptive love and truth to a world in need” (Taylor University, 2018, para. 7). The mission is seen throughout much of Taylor’s history, a history that has experienced many changes through its 175 years of existence – changes in the campus, changes in leadership, as well as changes in the Taylor University brand. Specifically, changes in the Taylor brand reflect the rich history found deep within Taylor University. This report will explore a century of history and legacy found in the changing of the university seal and logo beginning in the early 1900’s and concluding with the 2018.
Gerding, Jacob, "University Seal and Logo: A Century of HIstory and Legacy" (2018). MAHE Student Scholarship. 1.