Document Type

Paper

Publication Date

Fall 2023

Abstract

Because the goal of this campaign is to promote Grant County assets, initial research sought to assess communication throughout the county, gather insight on the impact of churches, and accumulate information on how to best retain its college students. Research also sought to identify the personas of Grant County residents to discover their values and beliefs. Additional research helped determine the most appealing assets, including churches and nonprofits, universities, parks and venues, events, and affordable living. Additionally, a survey was conducted to understand why students who attend colleges in Grant County choose to leave the county upon graduation.

Notes

Course: PBR 361, Public Relations Cases and Campaigns (Prof. Donna Downs)

All students enrolled in PBR 361 participated as authors on this campaign.

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