Date of Award
Master of Arts (MA)
Alumni giving is essential for institutions of higher education. Colleges and universities expend considerable effort and expenses to identify, cultivate, solicit, and steward gifts from alumni. However, alumni giving is also a result of what happens during the pre-alumni stage; while alumni are still students.This study observes the social experience of undergraduate students and attempts to find predictors of future alumni giving of young alumni. Four subscales and 21 items were correlated with alumni participation in the annual fund as well as against the monetary amount of those gifts. Two of the four subscales-Relationships and Environment- were found to be significant predictors of the number of fiscal years alumni will give to the institution's annual fund. One of the subscales, Relationships, was found to be significantly correlated with the amount of money given to the annual fund.
Gin, Matthew J., "The Impact of the Undergraduate Social Experience on Young Alumni Annual Giving" (2009). Master of Arts in Higher Education Theses. 5.