Master of Arts in Higher Education Theses

Date of Award

2009

Document Type

Thesis

Degree Name

Master of Arts (MA)

First Advisor

Ben Sells

Second Advisor

Tim Herrmann

Third Advisor

Scott Gaier

Abstract

Alumni giving is essential for institutions of higher education. Colleges and universities expend considerable effort and expenses to identify, cultivate, solicit, and steward gifts from alumni. However, alumni giving is also a result of what happens during the pre-alumni stage; while alumni are still students.This study observes the social experience of undergraduate students and attempts to find predictors of future alumni giving of young alumni. Four subscales and 21 items were correlated with alumni participation in the annual fund as well as against the monetary amount of those gifts. Two of the four subscales-Relationships and Environment- were found to be significant predictors of the number of fiscal years alumni will give to the institution's annual fund. One of the subscales, Relationships, was found to be significantly correlated with the amount of money given to the annual fund.

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